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What the buzz are you talking about?

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Buzzwords - they’re everywhere. Some I like (especially if they make life easier), and some I just don’t understand and have to look up. I can’t get through a day without hearing at least a couple. It’s not just from millennials: it is everywhere. Am I suffering from a case of FOMO! So, what is this new vocabulary, what is the definition of these new words, how do we use them and are we considered dinosaurs if we continue to speak English well?

Every generation has their slang, but the new urban slang has gone mainstream. Thanks once again to social media for providing a platform for the spread and proliferation of fringe ideas. Here are a list of the words I’ve picked up through emails I’ve received, messages I’ve exchanged, conversations I’ve had and what I’ve heard on the radio while I’m driving…

Tribe

This word is like a replacement for “group”. But not just any group: your group. Just like a traditional tribe, it invokes the idea of belonging, in a way that is more about a primal connection with people you identify with, not a logical affiliation. These can also (and often are) virtual groups.

Wise Tribe

Like a sounding board on steroids, this is where your tribe gets taken to the next level. Not only do you identify with this group of people, you trust their guidance implicitly and go to them to get answers to the questions plaguing you. You may not have met them in person (because often you find your wise tribe in online Facebook groups), but collectively, they are the oracle. But they may have a certain skew to them. Like, if you’re into making sourdough, you can consult the wisdom of your fermentation group friends on how to bring your starter back to life. 

Fam Bam

Another way of saying family, while at the same time conveying that you’re young and hip. You are your own TRIBE, and by virtue of you saying it, you also get recognition as being a “Maker of a Tribes.”

All the Feels

This means that you’re experiencing everything in and about this moment rather keenly. Mostly it’s used in conjunction with positive experiences, but sometimes it relates to your reaction to hearing bad news, like lockdowns. 

Life Hack

A shortcut to improving life that doesn’t involve as much work as the routine way of achieving the same outcome. Can be applied to assembling IKEA furniture, planning your diary to maximise productivity, using recipes that swap ground up raisins for sugar to sweeten food, and even how to get out of bed. The phrase seems to imply that you’re going to cut your time in half and double the result, but I’m yet to meet a habit or routine that can change without me putting in ALL the work. 

Mood

Used as a single word statement, this word takes on resonance when it’s used in conjunction with a photo, quote, link to an online article, meme or gif. You don’t need to explain what your mood is – you use a source reference to say it for you. It could a be any mood, good or bad, but often it’s used to convey exaltation at the end of the working week (TGIF), or when you want to commiserate over deflating news. Photos of children’s expressions (giving the side-eye for example) are especially popular sources of inspiration to explain MOOD. 

Overwhelm

No longer do people say they feel overwhelmed. Instead, they’re suffering from overwhelm. Like it’s a medical condition. You use is as a noun (!!). It’s very Brene Brown and on-trend.

Goals

Usually said with an exclamation mark at the end of it. And ALL CAPS sometimes too, if you’ve been lucky enough to achieve yours for the day, week, month, year or lifetime. Like when you meet your celebrity idol. But you can get detractors when you use it to caption a post of you on a superyacht drinking champagne. So often, it’s used to remark on other people’s happy situations, as a way of saying you aspire to what they’re doing or being. 

Woke

Not the past tense of wake but a term that originally referred to awareness about racial prejudice and discrimination. It subsequently came to encompass an awareness of other issues of social inequality. You have “woke culture” (Piers Morgan comes to mind) and now “woke capitalism,” the latter came to be used for brands that used inexpensive messaging as a substitute for genuine reform. According to The Economist, examples of "woke capitalism" include advertising campaigns designed to appeal to millennials, who often hold more socially liberal views than earlier generations These campaigns were often perceived by customers as insincere and inauthentic and provoked backlashes. 

Cancel

This is used as a verb to virtually mark and tarnish someone so they become a social pariah. You are not part of the Tribe.

Cancel Culture

You’re really in the epi-centre of the zeitgeist now. This is where reputations and unpopular ideas come to die. Those that believe that cancelling is a culture and rail against it (Piers Morgan again), are talking about when the above is done by a whole group of people, all directing their disapproval at one entity or person (through online comments and resulting news reports mostly). The opinion or perspective of this group takes on so much force as to apparently permanently outcast the subject and make it hard to recover. People who use the phrase Cancel Culture tend to be these subjects.

Mastermind

Still not really sure what this is. My impression is that it’s a group of people in the same industry meeting regularly to empower each other, learn from each other and increase their success. Somewhere between therapy and a life coach perhaps? Not quite. There is usually someone that anchors the group with their expertise, and this person often wants money for your access to the group. 

Money Mindset

This is a trait discussed by members of Masterminds. It’s about consciously imbuing your desire to make money with positivity so you can manifest wealth and success. It goes beyond knowing your financials and financial goal setting. It is more about the psychology of how you price yourself, how you value the expertise you give to clients, and how you can use those things to launch products that generate a passive income while you’re off on your superyacht, wondering if you should post a pic to Insta with the caption GOALS!
What words do you keep hearing?